Endah finds joy in helping others reach their full potential. In 1998, she co-founded Daya Dimensi Indonesia to realize this vision. Endah has demonstrated strong leadership and versatility, excelling in diverse roles from consultant to director. With a background in accounting and auditing, she balances risk-taking with meticulous attention to detail. As a Dayalima Group commissioner, Endah oversees various businesses, including Dayalima Recruitment, Dayainara, and Nenilai. She also shares her expertise as a senior lecturer at Universitas Indonesia.